“To reach the new generation… TikTok:” Applying behavioral economics to adolescent and young adult HIV pre-exposure prophylaxis education

By afschroeder • August 3, 2025

Guss CE, Gluskin B, DeMaio D, Wisk L, Krakower D. "To reach the new generation… TikTok:" Applying behavioral economics to adolescent and young adult HIV pre-exposure prophylaxis education. Patient Educ Couns. 2025 Jul 25;140:109277. doi: 10.1016/j.pec.2025.109277. Epub ahead of print. PMID: 40749418.

Tags: adolescent, Behavioral economics, General Internal Medicine, HIV Pre-Exposure Prophylaxis, Publications, Social media, young adult, Youth health education

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